![]() Long queues formed even before opening hours, as well as during lunchtime, which made it hard for them to keep up with the demand. The store finally opened its doors in July last year, and the response was simply overwhelming. In the army, he worked on research and development – conducting taste tests with his friends, and figuring out what system to adopt to cope with the potential massive traffic. But since he had to enlist in National Service, it inevitably delayed his business plans, but he still made the most out of his time there. So when he returned to Singapore, he was determined to set up a poké shop. Moreover, barely anyone in Singapore was well-acquainted with poké back then. It was literally just marinated tuna on rice, which led me to go crazy with thoughts on how much we could jazz up this dish accordingly to our local palate,” said Joey. I was immediately taken aback by how tasty yet simple the dish was. “I first tasted poké during my internship in Los Angeles, at this little shack on Venice Beach. Poké bowl and cold-pressed juices / Image Credit: A Poké Theory Other offerings include superfood smoothie bowls, cold-pressed juices, T2 tea infusions and healthy snacks. It specialises in Hawaiian poké (pronounced ‘poh-kay’) – which is pretty similar to Japanese chirashi don, where fresh sashimi is served on top of a bed of sushi rice.Ĭustomers can customise their poké bowl by choosing their preferred base, flavour and toppings. The first food concept they rolled out under Tandem Collective was A Poké Theory. “We founded Tandem Collective with aspirations to make a mark on the local F&B scene in our way, with our individually unique perspectives on the industry,” said Joey. Together with her younger brother Joey Lee, 23, they co-founded the group Tandem Collective in June 2016. With her apparent love for healthy food, I guess it was a natural progression for the 25-year-old to delve into F&B. And all of these are homemade nosh, mind you – not some store-bought fare from some hipster café. She just has the penchant to make healthy food look so good. I’ve personally never been a fan of clean eating – anything remotely healthy, or green and leafy just turns me off.īut just by scrolling through Vannessa Lee’s Instagram page, I’m not surprised if I ever turn vegan one day.
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